Audi R8

 

Tolis Alexiou the director of the Audi R8 project is challenging the car presentation by conceving a unique minimal element in his direction. The whole spot is rendered in high definition format, completely generated in 3D Animation, fully color graded while soft special effects appear to succesfully complete the project. The spot ends and the car keeps running in a minimal white enviroment unlikely to other car commercials where the car always stops at the end. Technology meets imagination to produce this commercial: “The new Audi R8 Born of powerful ideas”

Credits

design - animation:

PLAYCREATE

 

music - sound design:

DIMITRIS FRITZALAS

 

direction:

TOLIS ALEXIOU

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