Playcreate’s CG artistry design a fresh summer “icey”commercial for the CITROEN C1. An HDRI (High Dymamic Range Imaging) technic was used to achieve a higher level of photorealism. Penguins are sliding on the ice trying to catch the car, but Citroen C1 has an amazing stableness on the ice and even our two little fellas cannot believe it.

No animals were harmed in the making of this film.

Pictures

Videos

Credits

client:

CITROEN

 

agency:

XL ADVERTISING COMMUNICATIONS

 

design - animation:

PLAYCREATE